Expedia, Inc. and the Caribbean Hotel Association (CHA) today announced a strategic relationship in which Expedia(R) will become a Strategic Partner. With this agreement, Expedia, the world's leading online travel service, further strengthens its commitment to growing the tourism industry in the Caribbean.
As a Strategic Partner, Expedia will actively participate in the CHA's programs to drive travelers' interest in the group's 849 member hotels, which hail from 36 national hotel associations. Expedia will also have the opportunity to work closely with these hotels, providing them with the tools and information they need to enhance their marketing efforts in the Expedia marketplace.
"The Caribbean has a high concentration of popular tourist destinations so with all of our hotel partners there, it remains an important region for Expedia to support," said Laura Veglia, regional director at Expedia and Hotels.com(TM). "Expanding our relationship with the CHA will benefit the organization, its member hotels, and in turn help to drive increased tourism in the Caribbean."
Beginning this month, Expedia will work with the CHA's marketing and promotions group to help educate CHA members about the benefits of online distribution. These programs will also teach them how they can increase bookings for their hotels, which represent more than 125,000 rooms in a broad range of properties, from mega-resorts to privately-run inns.
"Expedia has consistently been one of the top distributors of travel to the region and is a valued partner of the CHA," said Alec Sanguinetti, director general and CEO of the Caribbean Hotel Association. "This strategic relationship reinforces Expedia's ongoing investment in Caribbean tourism and will support our efforts to expose our members' unique hotel inventory to the millions of customers shopping for travel on Expedia.com(R) each month."
Expedia has been a member of the CHA since 2001. In 2002, Expedia co-developed www.goCaribbean.com with the Caribbean Hotel Association Charitable Trust to encourage travel to the region. Powered by WWTE(TM), Expedia's private-label booking solution, www.goCaribbean.com enables travelers to book vacation packages and hotel rooms in Caribbean destinations.
About the Caribbean Hotel Association
The Caribbean Hotel Association is dedicated to excellence in hospitality, leadership in marketing, and sustainable growth in tourism, to the benefit of its membership and that of the wider Caribbean community. It aims to be a regional forum that will advance the Caribbean hotel and tourism industry. The members of CHA represent the entire spectrum of hospitality industry's private sector, from 835 member hotels representing some 127,000 hotel rooms in 36 national hotel associations, to 520 allied members including airline executives, tour operators, travel agents, trade and consumer press, hotel and restaurant suppliers, and others.
About Expedia, Inc.
Expedia, Inc. is the world's leading online travel service and the fourth largest travel agency in the U.S. Expedia's award-winning Expert Searching and Pricing (ESP) technology delivers the most comprehensive flight options available online. ESP also allows customers to dynamically build complete trips that combine flights, Expedia(R) Special Rate hotels and other lodging, ground transportation, and destination services and activities. Expedia's quality and leadership have been recognized in awards such as PC Magazine's "Editors' Choice" and Forbes' "Favorite General Travel Site." Expedia is an operating company of IAC/InterActiveCorp
NOTE: Expedia, Expedia.com, and the airplane logo are either registered trademarks or trademarks of Expedia, Inc. in the United States, Canada and/or other countries. Other product and company names mentioned herein may be trademarks of their respective owners.
SOURCE: Expedia, Inc.
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