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Aloha Airlines Expands Relationship With Expedia's WWTE Private Label Service
WWTE Powers New Vacation Package Offering on alohaairlines.com
PRNewswire
BELLEVUE, Wash.

Expedia, Inc.'s WWTE(TM) and Aloha Airlines announced an expanded relationship enabling travelers to book complete vacations on the Aloha Airlines Web site. Aloha Airlines customers, who previously were able to reserve hotels and car rentals using WWTE technology, can now build customized vacation packages to all Aloha destinations on alohaairlines.com.

"Aloha Airlines is always looking at new methods to expand product offerings and services to our valued customers," said Randy Laser, vice president, pricing, revenue management and crc at Aloha Airlines. "Building off an already successful partnership with Expedia(R), the availability of vacation packages on alohaair.com supports our continued efforts to provide customers with the best solutions to enhance their overall travel experience."

Aloha offers daily nonstops between Hawaii and California, Nevada, Arizona and Vancouver, Canada, and service to the Central and South Pacific. Honolulu-based Aloha has been introducing innovations in the inter-island market for 58 years. The agreement with Expedia's WWTE demonstrates Aloha's continued focus on utilizing advanced technology to drive its Web site strategy.

"Our partnership with Aloha Airlines has been strong since day one, and this agreement shows the relationship continues to prosper and grow," said Barney Harford, vice president of air, car and private label at Expedia, Inc. "WWTE technology provides Aloha Airlines with the products and services to meet the needs of the airline's growing customer base at a fraction of the cost to developing this technology independently."

About Aloha Airlines

Founded in 1946, Aloha operates an average of 145 daily flights with a fleet of Boeing 737 jets. Aloha serves all of Hawaii and West Coast cities of Burbank, Oakland, Orange County and Sacramento, Calif.; Las Vegas and Reno, Nev.; Phoenix, Ariz.; Vancouver, Canada; and destinations in the Central and South Pacific. The airline's outstanding in-flight service was recently recognized as the first place Diamond Award winner in international competition conducted by Onboard Services magazine. Aloha provides an enhanced level of in-flight service on its transpacific flights. Passengers in both First and Coach Class enjoy Hawaii Regional Cuisine dishes created by acclaimed Master Chef Alan Wong, whose Honolulu restaurant has been rated among the Top 10 restaurants in the United States by Gourmet magazine. Aloha also offers passengers a complimentary mai-tai cocktail, free headsets for movie and audio entertainment, and its ever popular warm freshly baked cookies served with a cold glass of milk. Travelers can choose to earn AlohaPass or United Mileage Plus miles on every flight. For more information, visit http://www.alohaairlines.com/ .

About WWTE

WWTE, operated by Expedia, Inc., provides private label booking solutions for travel suppliers looking to enhance their product offerings. The WWTE private label solution gives travel suppliers the ability to enhance their own Web sites with industry leading cross-sell and dynamic packaging solutions offering access to highly competitive travel products and services. Additional information about WWTE can be found at www.wwte.com. Expedia, Inc. is a wholly-owned subsidiary of IAC/InterActiveCorp . CST: 2029030-40.

NOTE: Expedia, Expedia.com, and the airplane logo are either registered trademarks or trademarks of Expedia, Inc. in the United States, Canada and/or other countries.

SOURCE: Expedia, Inc.

CONTACT: Kim Coutts or Al de Leon, +1-415-318-4004, or
expediapr@fleishman.com, both of Fleishman-Hillard, for Expedia, Inc.